BCA "KemuDian Ringan"

2024

BCA "KemuDian Ringan" - Ramadan & Idulfitri Campaign 2024

For this campaign, Flock The Agency appointed HIRA and Adi Prawira to create a fresh, playful set of still visuals featuring Dian Sastrowardoyo.

The team created a distinctive visual world where everyday Ramadan needs were reimagined through a light parodic lens. Combining a strong concept with precise execution, the series used theatrical lighting to bring out rich contrast, texture, and festive energy.

The result was a set of iconic campaign visuals, all brought to life in one exciting shoot day.

Credits

ClientPT Bank Central Asia Tbk

Advertising AgencyFlock

Creative DirectorsSyandy Han, Vincent Gunawan

Art DirectorBrigitta Martiana

Graphic DesignerJoanne Sherilyn

Print ProducerAdhityas Trigantoro

Sr. Photography ProducerYudhi Budiman

PhotographerAdi Prawira

Photography AssistantPrayogo Yoedo Prawiro

2nd Photography AssistantTakeshi Widjaja

Photography CrewU. Prabowo, Wahyu N. & Soleh Pratama

Production Support CoordinatorYohanes Manumpak Parasian

Brand AmbassadorDian Sastrowardoyo

Fashion StylistImelda Oentoro

3D-CGI and Digital ArtistTanda Seru! Detailed Imaging

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