Berani Ambil Kendali

In a dynamic collaboration with Bates Jakarta, HIRA delivers a visual narrative centered on the bravery of taking control. Led by photographer Adi Prawira at HIRA, the campaign is brought to life through the high-energy performance of a band frontman on a grand stage, inviting the audience to join the action.

Adi meticulously directed the performance to ensure an authentic and powerful rockstar attitude, enhanced by dramatic and cinematic stage lighting. The result is a series of striking compositions that transform the studio into a grand stage, effectively communicating the message through the sharp visuals made by HIRA.