Caffino Ice

As one of HIRA’s long-standing clients, Savoria, together with Springboard, entrusted Adi Prawira and HIRA team to bring the new Caffino Ice line to life.

The creative objective was to depict an authentic coffee blend that dissolves seamlessly in cold water, evoking instant relief from the midday heat. To achieve this without the constraints of an outdoor production, the team meticulously engineered a natural, bright sunlight atmosphere entirely within the studio.

Utilizing sophisticated lighting techniques, expert product styling, and specialized in-camera effects, the team emphasized revitalized expressions, creamy texture, accentuated with lively refreshing splashes. The result transformed a controlled studio environment into an inviting, sun-drenched coffee experience.