Enervon Fizz

The HIRA team, led by Adi Prawira, recently collaborated with FTW to produce dynamic visual for Enervon Fizz, an effervescent multivitamin from Darya Varia specifically tailored for the active urban youth. The campaign’s primary objective was to showcase the diverse group of young people who remain energized and protected amidst their fast-paced urban lifestyles. One of the key technical challenges involved directing the talent to capture athletic and fluid movements, despite them not being professional athletes. Additionally, Adi and the HIRA team had to execute precise studio lighting to recreate a bright "sunny day" atmosphere, ensuring the visuals felt fresh and energized. The final result is a visual with a vibrant, positive, and energetic outdoor look.