Fanta Ramadan and Eid-ul-Fitr Campaign

For Fanta’s Ramadan and Eid-ul-Fitr 2025 campaign “Enaknya Lanjut Terus” directed by Ogilvy Indonesia, HIRA Imaji teamed up with photographer Adi Prawira to create a vibrant visual world full of energy, togetherness, and playful refreshment.

The production combined ambience and background shoots alongside the video commercial production, with separate studio sessions for talent and product hero shots crafted by Adi. With different visual needs across Indonesia and Malaysia, the challenge was to keep everything flexible yet visually striking.

Using wide-angle compositions, playful perspectives, and cinematic studio lighting both for talents and product shots, we brought the campaign to life with a bold, fresh, and vibrant Ramadan look.