Mudik Bareng Honda 2025
The annual Lebaran tradition in Indonesia represents a significant cultural moment where safety and community take center stage. For the Honda Mudik Bareng 2025 campaign, HIRA was entrusted to capture the essence of this journey, encouraging motorcycle riders to opt for a safer homecoming experience using the buses provided by Honda. Lead Photographer Yusef Achmadi at HIRA spearheaded the visual direction, focusing on the core objective of promoting a secure and comfortable Mudik journey. The production environment presented a unique set of challenges as the photography session took place simultaneously with the TVC shoot. This required the team at HIRA to operate within a very limited footprint, utilizing makeshift areas without compromising the high-quality standards expected for commercial photography. Despite these physical constraints, Yusef and the HIRA Imaji crew prioritized the beauty shots of the motorbikes, ensuring every detail of the Honda products shone through. The project concluded with exceptional results, proving that seamless communication and strong synergy between the photo and video teams can overcome logistical hurdles to deliver a premium campaign for the Idul Fitri season.