




When HIRA was tasked to commemorate ninety-three years of Nojorono Kudus, I knew we weren't just taking photos; we were documenting a pulse. I wanted to capture the friction between tradition and the future. From the initial concept sketches to the final post-production, we handled every layer of the visual language within the studio. It was a rigorous process, demanding a delicate balance between honoring a near-century legacy and creating something that feels vital and contemporary. The challenge lay in the scale of the heritage, but the reward was in seeing a unified vision come to life from the ground up.




