Arza Nursatya

Born in Bandung, Indonesia in 1987 he live and works in Jakarta. While studying in the Physics Department at Padjadjaran University, he developed an interest in visual art. He later dropped out and began his advertising career as a junior digital imaging artist, before finding HIRA Imaji as the right place to apply his skill set in photographic image-making. For almost three years he studied under guidances from Adhitya Himawan, Adi Prawira & Indra Dipta, while served as their photographer's assistant. His first big project was Gojek's brand campaign titled "Cerdikiawan" in 2018. Working shoulder-to-shoulder with Gojek Creative Labs, the series won Silver at that year's Citra Pariwara for OOH category. Often curious with different subjects over short period of time, he's drawn into a quite similar theme: irreverence. Seeing photography as a tool rather than an end in itself, he aspires to create images that work alongside other marketing efforts, in order to help brands communicate and sell. And, although he know he will never reach it, he is in the constant pursue for meaning.